Virginia Native Plant Marketing Partnership


In August of 2011, the Virginia Coastal Zone Management (CZM) Program Office - engaged in development of regional native plant campaigns in Virginia's coastal area - reached out to partners also active in marketing Virginia native plants to initiate the Virginia Native Plants Marketing Partnership (VNPMP) - a forum to collaborate and coordinate, leading to more consistent messaging to the general public and more efficient use of limited resources.  The partnership is guided by a Steering Team of members representing organizations with a regional and state-wide mission and focus on native plant marketing. 

Our Mission

Identify and prioritize opportunities to collaborate on Virginia native plant communication and marketing efforts and form cohesive and coordinated messaging and strategies to increase local availability and use of native plants state-wide.